Rodilla opens its doors in 2019 in Miami, with handcrafted delicacies in Wynwood. We chose Wynwood to establish ourselves because it embraces Miami’s unique values of tradition, dynamism and novelty, aligned with the spirit of a brand like Antonio Rodilla.
We want to continue engulfing ourselves in the gem that is Miami’s diverse marketplace, by simultaneously opening in Coconut Grove, Coral Gables and Brickell: Miami’s purest essence of the past, of today and forever.
Our target audience is men and women between 25 and 49 years of age: Professional city folks that harmonize with trends and innovation, but with little time to dedicate to food. Having said this, they seek succulent optimum quality food (first-rated raw materials, excellent preparation and variety of product) with an impeccable and fast service.
Furthermore, Rodilla will be enticing to the European Expat population, as with them our objective of becoming their casual food of choice will be achieved.